Case study

A new packaging wholesaler: one page that shows 27 products by name, then sends the buyer to LINE

Packaging wholesaleOne-page site / WordPress / LINE

A new packaging wholesaler: one page that shows 27 products by name, then sends the buyer to LINE

Client

Phu Packing

Industry

Packaging wholesale

Scope

One-page site / WordPress / LINE

The whole home page

Skip to the detailsThe Phu Packing home page in full

Colour palette

#06274E
#1C3A63
#DEB07A
#F5DFBF
#FEF7EF

Typefaces

Accent

Prata type specimen
Prata400

HeadingsThai

Trirong type specimen
Trirong300 · 400 · 500

Body textThai

Prompt type specimen
Prompt300 · 400 · 500 · 600

The job in numbers

27

products, each named under its photo

3

groups: pouches, clear and window bags, gift boxes

4

fabrics to choose from

1

page, with every button going to LINE

01

The website before the socials

Phu Packing sells drawstring pouches, favour bags, gift boxes and clear bags wholesale, makes them to order with a printed or embroidered logo, and delivers nationwide. When the work began, the shop had no Facebook or Instagram at all.

So the website is the first shop front a buyer sees. It had to say wholesale at first glance and hand interested buyers over for a chat, because prices and details are settled on LINE rather than printed on the page. If you want a single page like this, see landing page design.

02

Every button goes to LINE

Every button on the page, Get a quote in the header, Add us on LINE, the floating button and the QR code at the bottom, leads to the shop’s LINE account. There is no form to fill in, no cart and no tracking, and buyers talk to the shop in an app they already use every day.

Most buyers open the link from inside a chat, so the page was tested in LINE’s own browser too, and the product photos load as you scroll to them, so the first screen comes up quickly even with dozens of photos on the page.

03

Navy, bronze and cream from the logo

The colours come from the shop’s logo: deep navy, bronze and a warm cream that suits the product photos. The name is set large in Prata across the full width, Thai headings in Trirong and body text in Prompt, so the page feels like a gift shop rather than a warehouse.

The page opens on the shop name above a pile of bright pouches, then a strip of product names running past and four reasons to order, each with a pair of photos and its own icon: good materials, made to your design, printed or embroidered logos, and nationwide delivery.

04

27 products, each photo named

The range is in three groups: 20 drawstring pouches, five clear, frosted and window bags, and two gift boxes. Every photo is the shop’s own product with its name underneath, so a buyer can ask for exactly what they want, a linen drawstring pouch for example, instead of sending pictures back and forth.

The fabrics are named as choices, silk, satin, linen, and cotton or raw cotton, and each reason says which products appear in its photos. At the bottom, a quote section has a QR code for anyone browsing on a computer who wants to add the shop on their phone.

05

WordPress, in nine blocks

The page lives in WordPress as nine HTML blocks pasted in order on one page: the first holds the fonts and all the styles, the last runs the animation, and each block between is one section of the page. The shop can swap photos and product names, or add a product by copying a neighbouring tile and changing its picture and name.

Every style is tied to this page’s own wrapper, so the theme can’t change how it looks and the page can’t affect any other. We tested it against three theme layouts on a computer and a phone: every section filled the screen edge to edge with no sideways scrolling. If your WordPress site has layout trouble like this, see WordPress fixes.

06

Product names Google can read

Every product name, group and reason to order is real text on the page, not baked into a picture, so Google and AI tools can read what the shop sells. The headings follow one order: a single H1 with the shop’s name and the word packaging, and a heading for each product group.

Every image is a WebP made from the shop’s original files, sharp but light. If the shop ever wants each product group to have its own page that can be found on its own, the next step is a factory website with a page per category.

Want a site like this for your business?

Tell us about your business on LINE or WhatsApp. We reply within one working day with the right package and the closest project to yours.

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