Case study

A pool table maker with a new brand and a new home page, on the same domain and the same WordPress

Sep 2026Pool table makerBrand design / Homepage rebuild / WordPress

A pool table maker with a new brand and a new home page, on the same domain and the same WordPress

Client

Volcano Pooltable

Industry

Pool table maker

Scope

Brand design / Homepage rebuild / WordPress

Date

Sep 2026

Services used on this project:Website redesign

The pages

Range section on the Volcano pool table website: the four table types, an American pool table in a café and a multipurpose table in an office
Installs section on the Volcano pool table website: pool tables in condos, homes, cafés and bars laid out as a full-width mosaic
Volcano pool table website palette: five swatches, ink, felt blue, slate, stone and paper, with their codes

01

A new brand on the old domain

Volcano has made and sold pool tables for years, but the old site ran on a discontinued theme, the home page had no title and the product pages had no copy at all. The brief was a new brand and a new home page, still on WordPress and still at โต๊ะพูล.com.

The old sizes, prices and install photos were recovered from archived copies of the old pages, then checked with the owner before any of it went on the new page.

02

A billiard room after dark

The home page opens on blue felt in a dark room with the VOLCANO wordmark across the middle, then runs through the four table types, the ordering steps, tables already delivered, prices and the FAQ.

Archivo sets the Latin display type and Anuphan sets all the Thai and body text. The page sits on warm paper cut with dark ink, so the tables are the only colour on it.

03

Built for a phone inside LINE

Most buyers open the site from a link in LINE or Facebook, so the page uses no smooth-scroll engine and every button goes straight to a LINE chat about price.

Every image is WebP and loads as it comes into view, the home page has a proper title and description, and the site now runs on HTTPS.

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