A pool table maker with a new brand and a new home page on the same domain and WordPress, all 99 old links sent on to the new page, and LINE behind every button.
Pool table makerBrand design / Homepage rebuild / WordPress
Client
Volcano Pooltable
Industry
Pool table maker
Scope
Brand design / Homepage rebuild / WordPress
The whole home page
Colour palette
Typefaces
Headings
Headings and bodyThai
AccentThai
The job in numbers
99
old links, each sent with a 301 to the matching part of the new page
4
table sizes, each with its price and the floor space it needs
15
accessories in the kit, all listed on the page
5
LINE buttons, and no form to fill in
01
A pool table maker that sells by chat
Volcano Pooltable makes and sells pool tables in Thailand: coin-operated and free-play American pool tables, multipurpose tables that close into a desk or a dining table, card and board-game tables, and foosball tables. Its buyers are homes, condos, cafés and bars, and most of them ask for a price on LINE.
The brief was a new brand and a new home page, still on WordPress and still at โต๊ะพูล.com. The live site is at โต๊ะพูล.com (opens in a new tab).
02
An old site on an abandoned theme
The old site ran on a WordPress theme its developer had stopped updating. The home page had no title for Google to read, and the product details and photos were spread across sub-pages, gallery pages and photo pages, nearly 100 of them, so anyone after a price had to click around to find it.
We gathered what was still useful from the old pages, the sizes, prices and install photos, and had the owner confirm each item before it went on the new page.
03
A billiard room after dark
The new brand starts from the mood of a billiard room after dark. We drew a new VOLCANO wordmark, the page opens on blue felt in a dark room, and everything below sits on warm paper and dark ink, so the tables are the only colour on the page.
The brand type uses Archivo for Latin letters and figures, Anuphan for all the Thai, and Mali for the handwritten notes around the 8-ball drawing, which gives the real ball size of 57 mm.
04
From table types to prices
The page follows a buyer’s questions: the four table types, then the four ordering steps (send the room size, pick the colours, the table is built to order, then delivered and installed), then photos of tables already delivered to condos, homes, cafés and bars.
The price section covers four sizes, from 3×6 to 4.5×9 feet, coin-operated and free-play, each drawn with the floor space it needs. Under it the 15 accessories in the kit are listed one by one, and the page closes on the questions people ask before they order.
05
Every button opens LINE
Most buyers open the site from a link in LINE or Facebook and then ask for a price, so all five buttons on the page go straight to the shop’s LINE Official account, with no form to fill in. The contact block at the end adds two phone numbers, an email address and Facebook for anyone who prefers those.
The page uses no smooth-scroll script, because it makes scrolling lag inside the LINE and Facebook in-app browsers, which is where most buyers open this site.
06
99 old links, every one sent on
The old site left 99 links that Google and customers already knew: product pages, gallery pages and photo pages. Each one now sends a 301 to the matching part of the new page, old product pages to the range and the old size page to the prices, so an old link never ends on a 404.
The home page has a title and description written for people searching for pool tables, every image is WebP and loads as it comes into view, and the whole page is one block in WordPress that carries its own styles. If your site is old and you want a new one on the same domain, see website redesign, or for a WordPress site with problems, WordPress fixes.
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