01
Record the old site first
Every old URL goes on a list, and Search Console shows which pages get visits, which searches they rank for and where links from other sites point.
Website redesign
TopWebAsia rebuilds websites that are dated, slow or impossible to edit, as a new site on the domain you already have. We pair every old URL with its new page, set the 301 redirects and check Search Console every week for six weeks after launch. From ฿15,500, with the copy for every page written by us.
From ฿15,500Every old URL redirectedSix weeks of Search Console checks
An illustration: the old site and the new one on the same domain. Every old URL is paired with its matching new page by a 301 redirect, so people clicking an old Google result reach the right new page, and Search Console is checked every week for six weeks.
An illustration. The new design is by our team.
We take on sites someone else built, too. Send the link first and we'll tell you plainly whether fixing a few things is enough or the site needs rebuilding, and what each costs. Asking is free.
Fix the old site, or rebuild it?
Go by what the old site is doing. If it breaks in places, or only the words fail to sell, fixing it where it is costs less. If it is slow, dated and nobody can edit it, a new site on the same domain is the better buy. Find the line that sounds like yours.
If the old sitebreaks in places: an error page, a form that will not send, a lost login
Better valueFix the broken part฿2,900 an error
WordPress repairIf the old siteis fast and easy to edit, but the words do not sell
Better valueRewrite the copy where it is฿3,500 a page
SEO copywritingIf the old siteworks fine, but nobody finds it on Google
Better valueFix the SEO where it isChecked free, fixes from ฿2,500
Free SEO checkIf the old siteis a WordPress site that already ranks, but looks dated
Better valueNew pages inside it, no URL changedQuoted after a chat
See the CDV Thailand jobIf the old siteis slow, dated, awkward on a phone and nobody can edit it
Better valueA new site on the same domainFrom ฿15,500, every URL moved
See the redesign pricesIf the old siteis a shop that keeps falling over, or makes paying hard
Better valueA new shop with a cart and Thai payments฿79,900
E-commerce websites
A site on a theme nobody develops any more, propped up by several paid plugins, or with no one holding the hosting login, rarely repays repairs: fix one thing and the next breaks. Not sure where yours sits? Send the link and we will look, free.
How we move a site, URL by URL
What owners worry about most in a redesign is the Google rankings they already have. We don't promise rankings, because nobody controls Google. What we do is these four steps, every time, so whatever the old pages earned is handed on to the new ones.
02
Pair each old URL with a new page
Pages that already rank keep their URL, title and H1. The rest get a 301 to the closest new page. Nothing is thrown at the home page, because Google counts that as a page gone missing.
03
Test every URL before launch
Every old URL is opened against the new site before launch. Each must reach its new page in one hop, never a chain of redirects and never a 404.
04
Launch, then watch for six weeks
The new sitemap goes in and the old one stays for a while, so Google finds the redirects sooner. Then Search Console is checked weekly for six weeks, and any page in trouble is fixed straight away.
| Old URL | Action | Goes to | Why |
|---|---|---|---|
/projects/garden-house | Keep | /projects/garden-house | Already ranks: same URL, title and H1, no redirect needed |
/about-us.html | 301 | /about | The same page at a new address |
/index.php?page=contact | 301 | /contact | An old address with a parameter, sent to its match |
/news/2019-rainy-season-promo | 301 | /journal | The offer ended: sent to the closest page, not the home page |
/gallery-2015 | 410 | No new page | No visits, and no links from other sites |
For a while after the move some searches can shift up and down as Google reads the new pages, which is normal. The URL map is yours to keep. For every step in detail, read the guide to redesigning without losing SEO. To keep climbing after launch, see monthly SEO.
Old site against new, from real redesigns
Drag the line to compare each old site with its new one. All three changed both the look and the structure, and the notes say what was wrong and what we did about it.
Old siteNew siteBefore
Hand-built HTML laid out for a computer screen, so phones had to zoom in. The home page still carried a pandemic notice, and the opening hours were nowhere.
After the redesign
- All 6 old .html links redirect with a 301 to their matching new pages
- A menu of 107 dishes with prices that works with one thumb
- Terms and privacy pages the old site never had
These two were done inside the client's existing WordPress, without moving platform or domain.
CDV Thailand
A cloth bag factory that already ranked. We redesigned the home page without touching a URL or a ranking heading, and shipped it in weekly batches that could be rolled back at once.
Read the case study
Volcano Pooltable
A pool table maker with a new brand and home page on the same domain. Details lost from the old site were recovered from archived copies of its pages and checked by the owner before going up.
Read the case studyWhat a redesign costs
A redesign costs the same as a new-site package, priced by the number of pages the new site needs. The build is paid once, we write the copy for every page, and the whole move comes with every tier. There is no separate migration fee.
Basic
฿15,500
Build price, paid once
- Pages: 10
- Copy: All 10 written by us
- Languages: Thai and English
- SEO articles: 2
- URL map and 301 redirects: Every old URL
- Search Console checks: Weekly for six weeks after launch
- First month of SEO: Included free
- Timeline: Live in 2 to 5 days
BusinessPopular
฿24,900
Build price, paid once
- Pages: 25
- Copy: All 25 written by us
- Languages: Thai and English
- SEO articles: 6
- URL map and 301 redirects: Every old URL
- Search Console checks: Weekly for six weeks after launch
- First month of SEO: Included free
- Timeline: Live in 7 to 10 days
Premium
฿49,900
Build price, paid once
- Pages: 50
- Copy: All 50 written by us
- Languages: Thai and English
- SEO articles: 12
- URL map and 301 redirects: Every old URL
- Search Console checks: Weekly for six weeks after launch
- First month of SEO: Included free
- Timeline: Live in 10 to 15 days
Choose by the pages the new site needs, not by how many the old one has. Old sites often carry duplicates and pages nobody visits, which the URL map merges or retires while every old URL still goes somewhere.
The price leaves out photos, the logo and paid plugins or apps. The new site's domain and hosting are free for year one, then ฿2,500 to ฿3,500 a year, or the Care Plan paid yearly, ฿1,200 a month with hosting and the domain included. Jobs from ฿24,900 can be paid in 2 or 3 instalments through Fastwork.
What we check on launch day
Launch day is when the old URLs start handing visitors on for real. We go through every one of these before calling it done, and all of it is in the package price.
- Every old URL reaches its new page in one hop, and none ends on a 404
- No page still carries the do-not-index setting from testing
- The new sitemap is in Search Console, with the old one kept for a while
- The site answers on one https address, with or without www
- Forms and the LINE and WhatsApp buttons really reach you
- Email on the domain still sends and receives after the switch
- The new links to update in your Google Business Profile, Facebook and LINE OA
- GA4 and Search Console working from day one
For 30 days after handover, anything that does not work as agreed is fixed free. Once the balance is paid, the site, the content and the URL map are all yours, and so is the source code on a custom-coded site.
Website redesign FAQ
How much does a website redesign cost, and how long does it take?
Basic is ฿15,500 for 10 pages, live in 2 to 5 days. Business is ฿24,900 for 25 pages, live in 7 to 10 days. Premium is ฿49,900 for 50 pages, live in 10 to 15 days. The build is one payment and includes the whole move, with the domain and hosting free for year one. Timelines run from the day the brief is done and we have your business details.
Will a new website lose my Google rankings?
Nobody can guarantee rankings, and some searches may move about at first. What loses them for good is old URLs turning into 404s. So we pair every old URL with a new page, keep the URL, title and H1 of pages that rank, 301 the rest, and check Search Console weekly for six weeks after launch.
Can I keep my domain?
Yes, and you should. The old domain carries its history and the links it has earned, so the new site goes up on it. If you also want a new domain, say so when we talk, because that is a bigger move to plan.
Is it better to improve the old site or rebuild it?
If the old site is fast, works on a phone and you can edit it, fixing parts of it or rewriting the copy costs less. If it is slow, on a theme nobody maintains and nobody can edit it, rebuilding pays better. Send the link and we will tell you, free.
Will I lose my content and photos?
No. We read every page of the old site first. Good content moves across and fits the new structure, weak content is rewritten, usable photos come with it, and every page you want to keep has a new home.
Does the old site stay up while you build?
Yes. The new site is built separately and the old one keeps serving customers until launch day, when the switch happens along with every redirect.
Do you redesign sites someone else built?
Yes, whether the old site runs on WordPress, Wix or hand-written code. Send the link first, and if fixing a few things will do, we point you to WordPress repair instead.
Do I have to leave WordPress?
No. We build on WordPress too, and when a WordPress site already ranks well we can work inside it rather than move it. CDV Thailand and Volcano Pooltable are both still on WordPress. Work like this is quoted after a chat.
My old site does not work on phones. Can that be fixed?
Yes, by rebuilding. Every site we make is designed for the phone first. Patching an old site to make it responsive tends to work halfway and break again when the theme updates.
Who owns the new site?
You do. On final payment the website, the content and the URL map are all yours, and so is the source code on a custom-coded site. You can move to another provider whenever you like.
Send us the link to your current site
We will tell you plainly whether to fix it or rebuild, and what a rebuild costs. The team is in Bangkok and works with clients across Thailand.
Message us on LINE or WhatsApp any day. We reply within one working day. Free advice, no commitment.