Case study

A beauty group: a four-house brand system and a new site built mobile first

Sep 2026Beauty salon groupWeb design / Development / Mobile-first rebuild

A beauty group: a four-house brand system and a new site built mobile first

Client

Lomdao Group

Industry

Beauty salon group

Scope

Web design / Development / Mobile-first rebuild

Date

Sep 2026

Services used on this project:Company websiteWebsite redesign

The pages

Lomdao Private Atelier beauty salon website in a browser window: four house tabs, a booking button and three photo cards
Lomdao Group beauty brand board: the gold and cream palette, the four house colours and the heading typeface
House page on the Lomdao Private Atelier salon website: price, opening hours, phone number and a booking button
Lomdao Group salon website on a phone: the entry page with a Thai and English switch and a link to the four houses

01

A four-house beauty group

Lomdao Group runs four houses, each with its own services, prices and clientele. The brief was to hold all four on one site without a visitor losing track of which house they are reading, while the group still reads as one brand.

Most of this business arrives on a phone, so the design started at phone width and grew upward, rather than being shrunk down from a desktop layout.

02

One brand, four houses

The brand system shares one gold and cream base across all four houses, then gives each house its own accent for headings and buttons. The house pages stay distinct enough to recognise while remaining one family.

A serif sets the headings for high-end beauty work, paired with a body face that reads at length. The palette, the colour codes and the type sizes were handed over as a brand guide the client team can keep using.

03

House pages and booking

Each house page carries what a client needs before picking up the phone: the location, the price range, opening hours, the number and a booking button that works from a phone. Photographs of the real rooms sit beside the text rather than in a gallery a tap away.

The site has a Thai and an English version and works at every screen size from day one. Technical SEO was finished before the day it opened.

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