The site for Peaceful Day, an ice bath, sauna and meditation garden on Sukhumvit 62, with its own booking system: guests pick a day and a slot, then pay by card or PromptPay, in Thai and English
Ice bath and saunaCustom site / Online booking / Thai and English
Client
Peaceful Day
Industry
Ice bath and sauna
Scope
Custom site / Online booking / Thai and English
The whole home page
Colour palette
Typefaces
Headings
Body textThai
The job in numbers
38
pages, 19 in English and 19 in Thai
10
minutes a slot is held while the guest pays
7
back-office screens for the staff
4
guides on ice baths and hot-cold contrast
01
An ice bath and sauna in a Bangkok garden
Peaceful Day is a small garden on Sukhumvit 62, near BTS Bang Chak, with wooden ice bath tubs, a wooden sauna and guided breathing before every dip. A visit is a two-hour slot: 590 baht per person, or 1,100 baht for two. It opens 09:00 to 21:00, closes on Thursdays, and holds 4.97 stars from more than 1,500 Google reviews.
Before this, the shop had an Instagram account with more than 33,000 followers and a LINE account for bookings, so every booking was a chat. They wanted a site people could find in Thai and English, where guests book and pay on their own without waiting for a reply.
02
Garden green and a lemon in the ice
The colours come from the place itself: the deep green of the garden, a cream ground and the lemon yellow of the logo. Headings are set in Instrument Serif and body text in Anuphan, which covers both Thai and English. The lemon from the logo becomes a few small characters that turn up around the page.
The home page opens as the logo puts itself together, then shows the garden full screen and reads top to bottom from there: the ice bath, the sauna and meditation, the steps for a first visit, prices laid out as admission tickets, Google reviews, the FAQ and a map. The motion is tied to the scroll, so it stays smooth on phones.
03
Nineteen pages in each language
The ice bath, the sauna and meditation each have their own page, alongside prices, groups, getting there, reviews and an about page. The articles section holds four guides: a first ice bath, how long to stay in, safety, and hot-cold contrast.
Thai sits under /th with every page the English site has, including booking, the booking terms and the privacy notice.
04
A booking system the shop runs itself
Guests pick a day, a slot and how many people are coming. The slot is held for ten minutes while they pay by card or PromptPay through Stripe. Once paid, they get a confirmation by email and LINE, with a link to manage the booking.
Staff sign in to the back office with two-step verification and manage bookings, customers, the slot schedule, prices, reports and the team. Before handover the code went through two separate reviews and our own attack tests, and all 19 problems they found were fixed.
05
SEO and checks before launch
Every page has its own title and description, the Thai and English pages are linked with hreflang, and the home page carries DaySpa and FAQ structured data. The site was checked on phones, tablets and desktops.
If your business needs a site that takes bookings and payments, see spa and massage websites.
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