A Bangkok firm that designs hospital interiors and radiation shielding: a new WordPress site, 37 pages in Thai and 37 in English, every old address kept, and SEO on every page
Hospital interiors and shieldingRedesign / SEO / 74 pages
Client
Hospital Renovation
Industry
Hospital interiors and shielding
Scope
Redesign / SEO / 74 pages
The whole home page
Colour palette
Typefaces
Headings and body
Headings and bodyThai
Accent
The job in numbers
74
pages, 37 in Thai and 37 in English
37 → 79
average Rank Math score on the 30 existing pages
76 → 85
Lighthouse performance on a phone, Thai pages on average
18
hospital projects in the portfolio
01
Hospital interiors and radiation shielding
Hospital Renovation Co., Ltd. is a Bangkok company that designs and renovates hospitals, clinics and other medical buildings. It designs interiors, builds operating theatres and Cath Labs, shields rooms against radiation, and supplies medical doors and lead products such as lead sheet, lead glass and lead aprons.
Most visitors are hospital teams and engineers comparing contractors before they ask for a quote. They want to see finished projects, check product specifications and send a request without hunting for the form. The live site is at hospital-renovation.com (opens in a new tab).
02
An old site that said little about the work
The old WordPress site had pages for nine products and 14 projects, but its pages averaged 178 words. Ten of the project pages carried search titles written for other businesses, such as a dental clinic and a pet care shop, and the sitemap left all 14 projects out.
Every page told browsers it was in English although the text is Thai, 296 of 328 images had no alt text, and the LINE button on the contact page led nowhere. Across 30 pages, the average Rank Math score was 37 out of 100.
03
White, pale grey and a single baby blue
The new site is white and pale grey with near-black text, and its one accent is a baby blue taken from the hospital room in the hero. Latin text is set in Geist, Thai in Noto Sans Thai and small labels in Geist Mono. The menu sits in a white notch at the top centre of the screen, like a phone’s, with a black quote button.
The home page opens on a bright waiting room. Then come the company in figures, its services, the latest hospital projects, a door tested to ASTM E283, the five steps of a renovation, materials and products, the hospitals it has worked with, an FAQ and a request form. Products appear as matching 3D renders, white with baby blue details, all under the same light.
04
37 pages in Thai, 37 in English
Each of the nine product pages lists the standards that apply to it with real figures, plus a 3D cutaway, a specification table and an FAQ. The portfolio holds 18 hospital projects, four of them new, each with its room type, province and photos.
A new Healthcare Design page is where the company’s architects post their own designs. It is built in standard Elementor, so the team adds new work without a developer. The privacy and cookie pages are new too. The 30 existing pages kept their addresses, and the old product and project archives redirect with a 301 to the new Products and Portfolio pages.
05
Every request reaches their inbox
The request form asks for a name, the hospital or company, a phone number or email and the room details. Each request is emailed to the company and saved in WordPress, and the button says it is sending while the request goes through. The LINE button on the contact page now opens their LINE account.
The site stays on their own WordPress and Elementor. English runs on Polylang: Thai is the main language, every page has an English twin under /en/, and the two are linked with hreflang so Google can show each searcher the right language.
06
SEO page by page, in Thai and English
Every page now declares Thai as its language and has its own title, description and focus keyword, chosen from Thai keyword research. The project sitemap is back, and Rank Math describes the business as Hospital Renovation Co., Ltd., with its logo and Facebook page. The average Rank Math score on the 30 existing pages went from 37 to 79.
On a phone, Lighthouse performance went from 76 to 85 and accessibility from 91 to 98. If you run a construction or fit-out business and want a site like this, see construction company websites, or if your current site needs redoing, see website redesign.
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