The site of Tea-Pan, a Life Design Partner who helps people find direction and make decisions: a new look in his own Flatsome theme and copy rewritten in his voice, in Thai and English
Life design coachingRedesign / Copy / 24 pages
Client
Tea-Pan
Industry
Life design coaching
Scope
Redesign / Copy / 24 pages
The whole home page
Colour palette
Typefaces
HeadingsThai
Body textThai
The job in numbers
24
pages and posts, 12 in Thai and 12 in English
2
languages, Thai first and English under /en/
5
client reviews, word for word
38
live addresses checked on phone and desktop
01
A Life Design Partner
Tea-Pan (Patee Poonpanyatawee) is a Life Design Partner. He works with people who feel stuck or unsure: together they look at who they are and where they want to go, weigh the options, make a decision and plan the next steps. Sessions run online or in person, from 290 baht for 50 minutes.
He writes for working people, roughly 25 to 45, who are good at their jobs but feel their life is unsettled. The site had to feel calm, sound like him and make booking a first session easy. The live site is at tea-pan.com (opens in a new tab).
02
An old site that didn’t sound like him
The old site ran on WordPress with the Flatsome theme, in sage green and grey with a script font for accents. The home page opened on a dense grey block of text beside a studio portrait, and its cartoon illustrations didn’t suit a calm, personal service.
He wanted copy in his own voice that speaks to the problems people bring to a session. He also wanted to keep editing the site himself, in the theme and editor he already knew.
03
Olive green and his own photos
The new site is a fresh, calm olive green on a pale green background, with deep olive for the darker sections. Headings are set in Mali, a friendly handwritten typeface, and body text in Anuphan. Every picture of him is one of his own photos, and the other images have a modern Bangkok feel.
At his request there is no animation, so the pages stay plain and easy to edit. The home page reads top to bottom: the headline "design a life of your own", a quote, his story and training, what a visitor may be feeling, the service and its prices, how a session goes, client reviews, a call to book, the FAQ and the latest article.
04
Twelve pages in each language
The site keeps the old page map and every Thai address: about, services, his approach, reviews, FAQ, articles, contact and the holistic wellness page, plus a thank-you page after booking. The privacy page is new, and the web design page, a service he no longer offers, was taken down.
The services page now presents a single service, Life Design Partner, with its D.E.S.I.G.N. method. The reviews wall shows five clients’ words exactly as they wrote them, and the FAQ answers the questions people actually ask before they book.
05
Built in the theme and editor he already uses
The site stays in his Flatsome theme and is built in UX Builder, the editor he already used, so he can change text and photos himself. Main photos are regular Flatsome image elements, and the menu and logo sit in Flatsome’s own header.
English runs on Polylang, with Thai as the main language and an English twin for every page under /en/, linked with hreflang. Bookings go through WPForms, one form per language, and payment works as before: a PromptPay QR after booking.
06
SEO and checks on every page
Each page and post has its own Yoast title and description, and the thank-you pages stay out of search. Thai words that browsers would split across two lines are kept whole. Every live address was checked at phone and desktop widths, and our 24 pages pass automated accessibility checks for WCAG 2.2 AA.
If your site needs a new look and a clearer voice, see website redesign, or for a new site on WordPress, see WordPress websites.
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