Hoshi

Hoshi is a matcha bar on Sukhumvit 63 in Ekkamai, open from 7:30 to 18:00. It sells matcha by the cup, iced, strawberry and hazelnut among them, alongside cake and boba.

The job began with brand direction, the palette and the type before any page, because drinks, cake and boba all had to live in one system. Then we ordered the pages the way customers actually ask.

The six colours come from the drinks themselves: deep green, bright green, pale green and cream, cut with strawberry red and a pale pink. Headings are set in Baloo 2, round and heavy, in weights from 400 to 800, with Poppins for text and buttons.

The home page opens on HOSHI in letters as wide as the screen, with a hand holding a strawberry matcha in front of them so the picture has depth. Beside it sit a round Enjoy Hoshi Matcha badge and Cake, Matcha and Boba tabs, before a deep green wave leads down into a strip of running text with stickers.

The footer of every page collects what people ask most: the address on Sukhumvit 63, the opening hours, email, phone, links to all three drinks, the privacy policy and terms, and four social channels, closing on a giant "HOSHI." beside a bowl of matcha.

Someone standing outside the shop with the site open on a phone scrolls to the bottom and finds all of it without zooming in or opening another page. The owner edits the menu, prices and hours through their own back end.