A matcha bar in Ekkamai, from brand direction through to the menu pages
Aug 2026Matcha barBrand direction / Web design / Menu pages
Client
Hoshi
Industry
Matcha bar
Scope
Brand direction / Web design / Menu pages
Date
Aug 2026
The pages
01
The brief for a matcha bar
Hoshi is a matcha bar in Ekkamai with a shop front and drinks sold by the cup. The brief was a site that answers the first four questions in one place: where the shop is, when it opens, what is on the menu and what it costs.
We started with brand direction before touching a page, because the shop sells drinks, cake and boba, and all three had to sit in one system. Then we ordered the pages the way customers actually ask.
02
Brand, colour and type
The palette comes from the matcha itself: deep green, bright green and cream, cut with a strawberry red for buttons and price tags. Baloo 2 sets the headings, which reads cleanly in Thai and English, and Poppins sets the body.
Every colour and text size is kept as one set, so pages the shop adds later look the same without guesswork, and the owner edits the content through their own back end.
03
The menu pages on a phone
The menu gives each drink its own card, with the photo, a short description, the size, the price and the order button in one eyeful. Someone opening it on a phone outside the shop sees the price without zooming.
The footer collects what people ask most: the Ekkamai address, opening hours, phone, email and social links. The whole site has a Thai and an English version, with schema and sitemap in place and Analytics and Search Console connected before launch.
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