A one-owner property listing site for Chiang Mai: search by area, price and type, a map of every listing, and a back office where the owner posts his own listings
Real estateWeb design / Development / CMS / Thai and English
Client
Chiangmai Estate
Industry
Real estate
Scope
Web design / Development / CMS / Thai and English
Colour palette
Typefaces
Headings
Body text
The job in numbers
20
areas of Chiang Mai, six with guides
6
property types, from houses to land
4
status badges: new, sold, rented and price cut
2
languages, Thai and English
01
A listing site with one owner
Chiangmai Estate sells and lets houses, pool villas, condos, townhouses, shophouses and land in Chiang Mai. It works like the big listing portals, but one owner posts every listing and every enquiry goes straight to him.
The brief was to let buyers and renters find the right place fast, and to let the owner post, reprice or close a listing himself, without relying on anyone.
02
The logo as the first headline
The home page opens on a full-screen house with the logo as its main headline: a Lanna kalae roof mark, "Chiangmai" in Instrument Serif and ESTATE spaced wide. Under it sits the search bar, set to buy or rent.
The palette is deep ink, warm cream and sand. Thai is set in Noto Serif Thai and Noto Sans Thai alongside Instrument Serif and Instrument Sans for English. Further down come featured listings, search by type and budget, the latest listings, popular areas, the owner’s story, articles and the FAQ.
03
Detailed search that stays simple
The buy and rent pages have a search box, property type and area, with the detailed filters in one panel: price, bedrooms, bathrooms and size. Filters that don’t apply drop out, since land has no bedrooms, and every choice lives in the link, so a search can be shared as it is.
Search copes with run-together words and listing codes, like "hangdong" or "CME-0001", and sold or rented listings stay at the end as the owner’s track record.
04
Listing pages and a map of every area
Each listing has a photo gallery that opens full screen, the property facts, a YouTube video that loads only when played, an area map, a mortgage calculator, LINE and call buttons, and an enquiry form that sends the listing code to the owner automatically.
The areas page covers 20 locations across Chiang Mai, six with their own guides, such as Nimman, the Old City and Hang Dong, and the map shows prices on its pins: point at one and the listing card appears.
05
A Thai back office for the owner
The site is built for the owner to post listings, change prices, mark them sold or rented and write articles himself, from a back office in Thai.
Status badges, new, sold, rented and price cut, sit on the listing cards, so visitors see what is moving at a glance.
06
SEO in two languages, area by area
Every page has its own title and description in Thai and English, results pages take their heading from the filters, like houses for sale in Hang Dong, each area page is written for the searches people make, and the sitemap and schema are in place.
If you sell or let property and want a site like this, see real estate website design.
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