Wix or WordPress? Five website platforms compared for Thai businesses

What each platform is, and who it suits

All five can run a real business website. They differ in how they are built, who can edit them and what they cost once the site is live. We build on every one of them at the same package price, so the build price decides nothing here. Compare the yearly cost, the editing, the speed, and what you can take with you if you ever leave.

What is WordPress?

WordPress is open-source software for running a website, installed on any host you choose. About 39.6% of all websites use it (W3Techs, read 26 October 2026). Its strengths are the huge choice of plugins, a dashboard that can be switched to Thai, and a site you can move to another host whole. The catch: the core and the plugins need regular updates. See how we build them, with prices, on our WordPress website design page.

What is Wix?

Wix is a drag-and-drop website builder you pay for by the month or the year. Wix runs the servers, the security and the updates. Of the five, it is the easiest for an owner to change photos and text. The trade-off: the site lives on Wix for good and cannot move to another host.

What is Webflow?

Webflow is a visual design tool that writes real code as you design, and hosts the site too. It gives fine control over layout, has a CMS for articles and pages you add often, and an editing mode that lets a team change content without touching the design. It suits brands and marketing teams. Expect the designer to need some web know-how, and plans billed in dollars.

What is Framer?

Framer is a website tool that grew out of design software. Animation and free-form layouts are built in, you publish from the same screen, and text can be edited right on the page. It suits brand sites, landing pages and image-led sites. Two limits: Framer has no built-in shopping cart, and you cannot export the site to host it yourself.

What is a custom-coded site on Next.js?

Next.js is a framework for building a website in code. There is no platform fee and no plugin to renew; you get all the source code and can host it anywhere. Our own site is built on it. It suits sites that must be fast, shops running heavy ads and custom systems. Layout changes need a developer; content you edit yourself, in the back end we build in from the Basic package up.

Which platform fits your kind of business?

Start with four questions: who will edit the site, how often, will it take payments, and might you want to leave one day. The answers usually point to a platform. The table is our advice for the jobs we see most.

What does each platform cost per year?

Paying for the plan yourself, Wix runs about ฿3,600 to ฿10,900 a year, Webflow about ฿6,100 to ฿10,100 and Framer about ฿2,900 to ฿8,700. WordPress and custom code have no platform fee; you pay for hosting and the domain. Every plan price was read from the platform's own pricing page on 26 October 2026.

Baht figures use 33.76 baht to the dollar (25 October 2026), rounded to the nearest hundred, and the Wix and Webflow dollar prices exclude tax. If you need Thai and English, the second language costs differ by platform too; our guide to bilingual Thai and English websites covers how to get both found on Google.

Who owns the site, and how far can you move it?

The domain moves from any platform; the site itself does not always follow. WordPress moves with its files and database, custom code moves whole, and Webflow exports its code but leaves the CMS, the shop and translated pages behind. Wix and Framer sites cannot move to another host, so leaving means rebuilding the pages.

Our terms say it plainly: once the final payment clears through Fastwork, the site and its content are yours. Custom code comes with the source code; WordPress with the site files, the database and the admin login; Wix, Framer and Webflow sites sit in an account in your name. If you ever leave, we transfer the domain to you free.

Which platform is easiest to edit yourself?

Wix, because you edit the real page and drag things into place. Framer comes next, with text edited right on the page. WordPress is edited in a dashboard that can run in Thai. Webflow makes content easy but layout changes need know-how, and a custom-coded site has a back end for content while layout changes go to a developer.

Which platform is faster, and which ranks better?

Google ranks pages, not platforms. All five can rank when the content answers the search and the page loads fast. What differs is the speed you actually end up with, and how much SEO detail, such as schema, hreflang and redirects, is in your hands.

The 3 to 8 seconds comes from WordPress sites built on ready-made themes with many plugins, not from WordPress itself. A WordPress site built to stay light can load fast, and we test every site on a phone before launch, whatever the platform. Wix, Webflow and Framer host sites on their own servers, so speed comes down to how many apps, videos and effects get added.

Which platforms can take payments and PromptPay?

WordPress with WooCommerce and custom code can both connect a gateway that takes PromptPay and cards. Wix and Webflow take payments through the providers each platform supports, so check PromptPay before you choose. Framer has no built-in cart.

One more thing many Thai sites run into: forms that pushed alerts into LINE through LINE Notify have stopped working, because LINE shut the service down on 31 March 2025. On any platform, form alerts now need to go by email or through the LINE Messaging API.

Build it yourself on Wix or Framer, or hire someone?

Doing it yourself works if the budget is small and you have the time: Wix and Framer are built for non-developers. What is left for you is writing every page, setting up the SEO, testing the speed on a phone and looking after the site afterwards. If you want the copy written and the SEO finished on launch day, hiring usually works out cheaper than the hours you would put in.

At TopWebAsia the package price does not change with the platform, but the smaller packages offer fewer platforms: WordPress from One Page (฿4,500), Wix from Starter (฿9,500), Framer from Basic (฿15,500), Webflow from Business (฿24,900), Next.js from Business (฿24,900). Every package is on our website prices page.