Case study

A new business consultancy: a site in two languages that builds trust from the first screen

Oct 2026Business consultingWeb design / Development / Thai and English

A new business consultancy: a site in two languages that builds trust from the first screen

Client

Start & Up Consulting

Industry

Business consulting

Scope

Web design / Development / Thai and English

Date

Oct 2026

Services used on this project:Company website

The pages

The four core services on the home page, each with a photo, a heading and a short description
The Ministry of Finance registration block, registration no. 6892, on a dark panel with a button to talk to a consultant
The legal and compliance section of the services page, with its list of what the service covers and a photo of a meeting
The contact page: the form to book a talk with a consultant, with a tick box to confirm the privacy policy has been read

01

Trust first

Start & Up Consulting was founded in 2025 and had no Facebook or Instagram when the work began, so the website is where a new client first checks them out. The brief came down to one goal: credibility.

So the proof sits high on the page: the organisations they have worked with, then their registration with the Ministry of Finance’s consultant database, number 6892, which matters to the government agencies and state enterprises they serve.

02

Four services, one team

The home page opens on one line, "Start right. Grow for real.", then the four services: legal and compliance, HR, technology and digital transformation, and training. Each has its own section on the services page with what it covers, so a buyer can send a link to exactly the part they need.

A short "who we serve" section names the three groups they work for: growing mid-size companies and SMEs, government agencies and state enterprises, and organisations in the middle of a digital change.

03

Two languages, and no made-up quotes

Thai is the main site and English sits at /en, each with its language set correctly for search engines and screen readers. The headings use a serif (Gambarino in English, Noto Serif Thai in Thai) over espresso, cream and an amber accent. The motion holds still for visitors who switch motion off.

The testimonials section takes only real quotes approved by each client: the production build refuses to run while a placeholder quote remains. The contact form has a tick box to confirm the visitor has read the privacy policy, with a link to it, before anything is sent.

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